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by Ira Chernus
"Why, I know I've seen him before," Alice thought. "But I don't think his name was Arnold Schwarznegger. I'm sure I must have reached the very bottom of the rabbit hole."
However, the rabbit hole was much deeper than Alice suspected.
Returning to the Mad Hatter's tea party, she found that the Mad Hatter, the March Hare, and all the other guests she had once known were gone. In their place were a fabulously wealthy Republic businessman (GOP), a network television executive (TV), and a political public relations consultant (PR).
"2004 could be a disaster," TV moaned. "George W. is losing his appeal faster than a stick of used chewing gum. The Democrats have a field of nobodies to run against him. Next year's presidential debates will probably get lower ratings than re-runs of Gilligan's Island. We won't be able to sell political advertising. We'll have to give it away."
"That's just why I'm here," GOP chimed in. "To save your day. It's time to amend the Constitution, to get rid of the silly rule that says you have to be born in the U.S. to become president. Wjhen we heard Arnold was running for governor, my friends and I set up the 28th Amendment Campaign. We chipped in $10 million to get it started. But it's way bigger than that now. Of course we want to keep it quiet for a while. We figure we'll go public the day after Arnold is inaugurated."
TV breathed a huge sigh of relief. "'Arnold For President.' It makes so much sense. After all, politics has always been part rational discourse and part show business. People once went to the Lincoln-Douglas debates the way they go to rock concerts today. With Arnold, it may be a bit less logic, a bit more glitz. That's just changing the proportions. But hey, it's the wave of the future, the wave that Ronald Reagan surfed for twenty years. We all survived. And ratings were sky high."
PR spoke up: "It makes my job so much easier. Politics is all about name recognition. Who ever heard of Cruz Bustamante? Arnold got all the coverage because he was already a star. No PR firm had to make him one. You couldn't make Bustamante a star of Arnold's magnitude, no matter how much you spend."
TV felt a bit defensive: "Hey, we don't decide who the people want to see. We just give them who they want. Why should we waste time covering a loser like Bustamante if no one wants to see his face? We're in business to make money, you know."
"Exactly," GOP chimed in. "That's why we need the 28th Amendment Campaign. First, we get a massive TV blitz to get the amendment passed. Then Arnold runs in '04, and the public is glued to the screen from convention day to election day. Everybody wins. Of course, we may have a bit of a problem with the intellectuals. You know, the talking heads."
"No problem at all," PR assured him. "I've got the campaign all lined out.
First: Why should the presidency be restricted to the native-born? Why shouldn't the people be able to choose the best person for the job, no matter where he-or she-was born. Suppose we want Kofi Annan or the Dalai Lama?"
"Or Jackie Chan," TV quipped, only partly joking.
"Second:" PR continued, "Let's get practical. Look how many millions it would take to make Cruz Bustamante, or Howard Dean, or even John Kerry a household name. That money is corrupting our political system, as everyone knows. Let's take the money out of politics. Let's make sure that candidates for office are already household names. No need to spend millions to get people interested in Arnold Schwarznegger."
"Or Jackie Chan," TV quipped again, only partly joking.
"Right," PR continued. "Voters want a known product. They don't like the unknown, the untested."
Alice couldn't help laughing. "Arnold Schwarznegger is a tested political leader?" she burst in.
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