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that deforestation was "not a priority for the Lula government".
Mr Maggi, whose company grossed $600m last year, does not see the future as one of restricted soya plantings. He has called for a tripling of the amount of land planted with soybeans during the next decade in Mato Grosso, and his company announced last year that it intended to double the area it has in production.
How demand for soya drives the destruction
The production of soya beans is now a vital industry for Brazil. Agribusiness is the country's number one export earner, and soya is the principal commodity. The current government under President Lula actively promotes soya export as a means to earn foreign exchange for debt payments.
From the 1960s, the Brazilian government promoted soya cultivation so Brazil could become self sufficient in vegetable oils. Soya was increasingly planted on large-scale, fully mechanized farms in the south and the states on the Atlantic coast.
In the past, some agro-engineers believed soya would never threaten the rainforest, because of climatic limitations and soil conditions. Soya was thought to be "as adaptable to conditions of the tropical climate as a panda bear to the African savannah".
However, the development of new varieties has enabled the rapid expansion of soya plantations north, into the tropical states where the rainforest is situated.
Between 1995 and 2004, the area cultivated with soya increased by 77 per cent in the center-west, with Mato Grosso becoming the single biggest producer. Now soya is rapidly advancing from all sides toward the heartland of the Amazon, fueling massive deforestation.
Two companies dominate Brazil's soya business. Gruppo Maggi, owned by Blairo Maggi, Mato Grosso's governor, is considered to be the world's largest individual soya producer. The number one soy-exporter is the giant US grains business, Cargill.
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