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or the phrase "The War in Iraq" to communicate your policies to the American public. To do so is to undermine your message from the start. Preemption may be the right policy, and Iraq the right place to start. But those are not the right words to use.
Your efforts are about "the principles of prevention and protection" in the greater "War on Terror"."
As you see, Luntz
For further information see:
George Orwell, Politics and the English Language, 1946 (http://www.resort.com/~prime8/Orwell/patee.html)
Newt Gingrich, Language: A Key Mechanism of Control, 1996 (http://www.informationclearinghouse.info/article4443.htm)
Karl Jahn, Leo Strauss and the Straussians, 2000, (http://home.earthlink.net/~karljahn/Strauss.htm)
Frank Luntz, Communicating the Principles of Prevention & Protection in the War on Terror, 2004 (http://mywebpages.comcast.net/atrios/Luntz.pdf)
For a good analysis of how the language in Luntz' memo should be confronted, read http://www.museworld.com/archives/001432.html
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